ITP blog ยท content-and-its-discontents

Week 3 activation assignment

1 October 2018

An environmental awareness group loves your container and wants to use it to educate people about their new product, a takeout container made of plastic from algae - a totally carbon neutral option. They want the activation to be peaceful, calm, and approachable for the general public: informative, but not overwhelming. They have a garant to find a way to distribute it (if only through documentation) to all homes in the US.

I'd like to pitch the idea of a film commercial made with Weird Type.

  • It would include simple shots of the beach with visual and auditory rhythm of waves in the background.
  • I'd use a few different type layouts afforded by Weird Type, including ribbon text and exploding type.
  • A ribbon of text would rest in the scene along the shore line communicating the main message of the commercial (about plastic waste in our oceans).

activation-storyboard

Some ideas for the text in the ribbon:

  • "Every year, # billion pounds of plastic ends up in the oceans..."
  • "That plastic disintegrates and ends up all over the world in tiny particles..." <-- cue explode effect

exploding-text-plastic.gif

Other ideas:

  • Reverse the exploding text effect with the word "ALGAE"?

    • Is the spelling of that word too weird / unintuitive, i.e. does it need to be verbalized instead?
  • Would be nice if Weird Tyep had support for colored text (not just monochromatic)